AgeWell
Case Study

Objectives

  • Awareness

    Build awareness of AgeWell as the exclusive resource for senior care assistance in Atlanta.

  • Referrals

    Drive referrals to AgeWell partner services.

The Strategy

Optimize the website to attract new users and improve user experience.

Aggregate and analyze performance metrics, providing recommendations to continually improve results.

Create and execute an integrated digital marketing strategy, managing both digital and traditional media channels, including setting up and optimizing their Google Grant Account.

The Results

In one year, AgeWell saw a 124% increase in traffic, an 88% increase in sessions, and a 38% increase in average time spent per visit.

The paid social media campaign delivered a 16.8% engagement rate.

The Google Grant was a huge success, driving 33% of their traffic to the website.