Dunwoody Veterinary Center
Case Study
Objectives
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Rebrand
Update brand identity, visuals, and messaging to align with the clinic’s persona and unique benefits.
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Awareness & Positioning
Stand out in a crowded market by highlighting the latest treatment options, quality care, and the clinic’s female-owned and operated status.
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New Clients = Increased Revenue
Drive business growth through enhanced visibility and engagement.
The Strategy
Update brand elements
Modern Logo: Created a fresh, contemporary design to illustrate advanced services and values
New Brand Voice: Develop messaging to break out in a crowded market and communicate our unique benefits
Optimized Website and Patient Portal: Enhanced user experience with a redesigned website and convenient patient portal.
Build and execute community outreach campaign
Community Newspaper Editorial Feature: Negotiated a Pet Page editorial column to boost local visibility and engagement.
Community Participation and Engagement: 4th of July Sponsorship: Participated in an event drawing over 35k spectators annually.
Local School Programs: In-person visits and branded bookmark distribution to give back to the community and attract attention.
End-of-Year Collection for Pet Shelters: Engaged local pet lovers through collection drives.
Social Media Campaigns
Built and managed organic content and paid ads to engage with the community, share updates, and promote services.