Georgia Dental Association
Oral Cancer Campaign
Case Study

Objectives

  • Convey

    Convey the importance of oral cancer early detection

  • Drive

    Drive traffic to the website to learn more

  • Encourage

    Encourage users to find a dentist

The Strategy

Facebook social media campaign to build awareness with engaging images and important statistics.

PPC campaign to capture users who are searching for information on oral cancer detection and oral care prevention & spur them to take action.

The Results

Website traffic increased by 20%

Social Campaign significantly outperformed the Dental industry benchmarks delivering a 36% higher CTR for a 23% lower CPC

The PPC campaign delivered a 5.21% CTR and a 47.33% conversion rate!